Sharkey’s Machine

This page is the culmination of my work analyzing the PR platform of The North Face Inc. The project was done as an assignment conducted through Professor Barbra Nixon Corporate PR class at Georgia Southern University. I chose to focus on The North Face (TNF) because of my personal satisfaction in using their products and  their unique insurgence into main stream pop-culture and fashion, even though their products are geared predominately toward a small faction of adventure enthusiast.

Table of Contents

From High Altitude: TNF Corporate Overview

Knots in the Rope: TNF Company Timeline

The 3 P’s of The North Face’s PR Strategy

The Publics

The north face of The North Face: The Challenges Facing TNF

The Summit: Awards and honors of TNF

Feel the Vibrations: A Groundswell on The North Face

The Corporate Alphorn: TNF Online Newsroom

On Belay! Belay On!: Career Opportunities within TNF

Climbers, Campers, and Cold-weather lovers: The Community of The North Face

Clinging to a Ledge: Crisis within TNF

Should I Never Stop Exploring?

The Assent of 10 Things You didn’t know about The North Face Power Point Presentation