Sharkey’s Machine


Climbers, Campers, and Cold-weather lovers: The Community of The North Face

The North Face products inspire community. Whether its family and friends coming together around a campfire using a TNF Trailhead 6 cabin tent, or advance climbers discussing the advantages of their TNF Solar Flare – 20° sleeping bag. A place where outdoor enthusiast of all levels can come together is The North Face Community page. Athletes post journal blogs of their latest expeditions, tips on how to effectively use TNF gear, and posts on general adventure discussion. Community members can read and respond to athlete post; also you can find people with similar interest. The page is categorized by blog topics into Alpine Climbing, Endurance, Expedition Dispatches, Gear Watch, and A year-in-the-life blog of climber James Pearson. If you don’t like going to a blog every day to see if there is new content you can subscribe to the RSS feed, or download the Google or Yahoo widget and have new content pushed to your reader when it becomes available. You can also try your hand at the life of TNF athlete by registering for TNF Endurance Challenge, a series of foot races that take place throughout the year and vary in distance from 10K to 50 miles. While you are training for your big run you can subscribe to Pandora internet radio station developed by TNF, and listen to the same music that inspires TNF athletes. On the community page you can also signup for an email newsletter and get exclusive content; such as discounts, new product information, and TNF wallpapers.

The community page is great page in function, but it lacks in effectiveness. I only found the community  page by happen stance; you have to click on a blog post on TNF’s Facebook page to be directed to the community site. There are no links from TNF’s corporate retail homepage to TNF’s community page. Many of the same blogs, podcast, and press articles are available through the Explore tab on the corporate page; but the information is not as well organized and the page is less appealing than TNF community page.  

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